data quality will become bad very soon
Why CRM becomes a liability after a couple of years!! As your business grows , the most important activity to grow becomes selling!! Whether it is managing the pipeline, monitoring the sales metrics or evaluating the performance of your sales team, XLS becomes too cumbersome to manage all this. There comes need for a CRM. Typically, SMBs go for a SaaS CRM which offers value for money and hardly any capex. Makes sense... right? Fast forward a couple of years and usability of the CRM is low. Management cannot get exact pipeline information nor sales metrics and worst of all... the data is pulled out from the CRM into an XLS sheet. Back in the XLS-world after 2 years of CRM implementation!! In other cases, the data is pulled from the CRM system and loaded into a data warehouse to get actionable insights. On the other hand, sales people hate to use the CRM. They find it too cumbersome and a drudgery to be complied to. The CRM system does not provide them actionable insights that can h